Trey Songz has sold close to 2.5 million records, has appeared on over 30 songs and featured on 19 singles. Mr. Songz, or Tremaine Neverson according to his driver’s license, has been a busy man in the studio over the last few years. After finding success on the charts with numerous, the popular R&B singer branched out into the world of fragrance. Trey is the face of ROCAWEAR EVOLUTION, a new scent for men.
In addition to the print ad, a motion campaign was also created that takes you through three stages: rendezvous, seduction and amour. We’re not sure who is seducing who because both Trey and the video vixen are giving bedroom eyes throughout the ad.
For the filming of this video production, Pier59 Digital Studios provided our RED EPIC camera. Alan Balian of our 59 Still + Motion team also served as the production’s Digital Intermediate Technician!