Posted by Pier59 Digital Studios on Jan 12, 2012 in FASHION | 0 comments
Ever notice how over the last few years, almost every sexy woman has been seen in one of those body conscious “bandage” dresses? From Lindsay Lohan to Leona Lewis and Alicia Keys to Blake Lively, the bandage dress has found its way into the hearts of all women wanting to accentuate their curves. The man we can thank for bringing this trend back? Max Azria. The brand? Herve Leger. It was originally founded in 1985 before being acquired by the BCBGMAXAZRIAGROUP in 1998.
Now, get out your pen and paper to take notes because when it comes to Max’s empire, it is more extensive than many might realize. In the early 80′s, Max left France for the United States and within less than a decade, the BCBGMAXAZRIAGROUP was born with the launch of clothing line BCBGMAXAZRIA. His trajectory from that moment on began rising at an incredibly stylish speed. Additional lines were added including the eponymous Max Azria and the aforementioned Herve Leger by Max Azria. Also added to the mix were BCBGeneration with a more youthful design aesthetic, Max and Cleo, menswear with BCBG // Attitude and there was even a a collaboration with Pop singer Miley Cyrus.
Ahh, the bandage dress! So sexy, right? Speaking of sexy, Max’s wife, Lubov, plays many roles in the company. She’s the Creative Director, essentially the face of the company and incredible arm candy. Together, this duo produces clothes over an array of brands that are sexy, feminine, strong and a laundry list of other positive adjectives. Most of all, their clothes ar desirable.
Click over to the BCBGMAXAZRIAGROUP’s website and play around. PS! Did you know that Max and Lubov were one of the forces that helped give Arizona Muse her big break? She opened and closed the BCBGMAXAZRIA Spring 2011 show while also walking in the Herve Leger collection.
Who will they choose to send first down the runway for the upcoming Fall 2012 collections next month? Fingers crossed for another promising new find!
The headline is totally appropriate: “There’s Something About Blake” and yea…we 100% agree with that statement. From the moment she kicked that soccer ball across the screen in Sisterhood, we were hooked. Head over to ELLE.com to check out Blake’s editorial were she sports some body conscious pieces from Gucci and Isabel Marant.
