Modeling isn’t new to Julia Restoin Roitfeld which is why we’re not that surprised at how comfortable she looks in the Hanii Y Fall 2011 ad campaign. Photographer Jan Welters catches the Parisian beauty (and daughter to Carine) in feminine skirts and dresses perfectly suitable for a wide range of women. Roitfeld evokes a very mystical vibe in her shots, placing her hands in a way that makes you think she’s putting a spell on you. We guess it works if the spell is to like the ad campaign because we’re all about it. The 1960’s Mod look, the LBD, the simple gray cardigan with a printed slice on the shoulder? Magnificent! Shout out to Natasha Royt for the incredible style, Franco Gabbi on the hair styling front and Dotti who did the makeup.

Before seeing the finished results, watch these behind-the-scenes videos, filmed by Amelia Walker, where Roitfeld gives you the lowdown on her favorite pieces and more.

Image courtesy of Fashion Gone Rouge

Images courtesy of Hanii Y